East Meets West: Lessons Learned Leading to Recovery and On-going Resilience

Arabian Travel Market

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In this discussion as we look at recovery strategies while we plan for on-going resilience. What lessons learnt in the APAC countries have or have not been applied in the west and why or with what outcomes? Culture plays an important part in recovery initiatives from crisis response and implementation to product development and execution. Are lessons learned transferrable from east to west and vice versa? Can we be confident that the world of travel is and will be in a better place ensuring risk mitigation going forward

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