NDC - Bringing Modern Retail Experience to the Travel Industry

COVID-19 has been the acceleration of digital transformation. The combination of big data and artificial intelligence has set to revolutionize the consumer experience who are nowadays connected 24/7 across multiple sites through multiple devices. Consumers want options and the choice to take their own decisions. They want not only personalized offers but also simplicity and clarity when researching and booking travel in their channel of choice.
Despite the unprecedented crisis that we are still navigating, NDC remains a critical enabler in the larger vision of modern travel across the travel supply chain to recover into better retailing for the travel industry.
NDC is here. It’s here to stay. There are great benefits for airlines, travel agencies, corporations, travelers and the whole industry can reap from it paving the way to better travel retail through simplifying the exchange of data between systems, and provide a consistent experience, advanced technology, and enriched content across relevant travel channels.
As it takes the effort of all travel players to accelerate NDC at a global scale, we invite you to join Nashat Bukhari, General Manager, Amadeus Saudi Arabia & Mark Ridley, Head of Airline Distribution Solutions and NDC [X] – program at Amadeus to learn more on how NDC can be a critical enabler for the industry’s path to recovery.